Start Fire with just IKEA’s Product

I know this is abit “stupid”, but imagine if one day, you really don’t have lighter or any means to start a fire… Maybe 2012 December 21 is here, and no other way you can start fire… You have an IKEA store near you… this might save your life… you might be able to keep yourselve warm when the weather is crazy harsh.

Ok! No more rubbish, check out this video, it is slightly long, but nevertheless interesting:


So, what do you think ?